The question: Can I use the + symbol (example: examples.com/category/product+name) in my URL website architecture?
Although a plus symbol is a reserved character in a URL, it seems to be treated as a valid word separator nonetheless and delivers equal relevance to a given keyword. The only SEO downside I can see is that it suggests the pages are dynamically generated, which increases the chances of obscure pages/complicated URL’s not being indexed.
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I wouldn’t use + in a URL. This has to do with various encoding problems it can present. The plus (+) character is technically reserved for use in the query string part of a URI. It’s easier to use dashes and underscores, and there’s no search engine optimization advantage to +. + is also -technically- the same as an encoded space. It’s better to have example.com/category/product-name
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I wouldn’t recommend changing a plus symbol to a hyphen for the sake of it on an existent site with established URL’s unless there is some benefit other than increased keyword relevance in a URL you’re aiming for, or the site is experiencing search engine indexing problems. You’ll likely end up with less total value even if you migrate URL’s appropriately.
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Yes, Zazzle.com is using + symbols in their URL’s very successfully.
Why is this an important question?
A trend that many top online retailers are using for search engine & user friendly designs is advanced tagging in their SEO eCommerce Website Design. Look at product pages on Amazon or Zazzle to see how it works or contact WebBizIdeas.com at 1-800-993-2249 to learn more about the benefits.