There are a lot of reasons why you will not appear when you Google your website or company name: brand new website, no links coming back to your website, lack of ORIGINAL content, or the worst case your website was not been built search engine friendly. The last reason is the most common because it affects all the other.
What do I mean by “your website was not built search engine friendly”? There are two main parts to optimizing your website in search engines. Off page optimization (building links and content pointing to your website) and On page optimization (coding your website correctly so Google can index your website). If you don’t build your website correctly no amount of off page optimization will help because your SEO foundation will not be there. It’s like trying to sail across a lake with a huge hole in your sail.
THE BEST SEO ANALOGY EVER!!!!! This will help you understand
If you think of On page optimization (building your website so it’s search engine friendly) like building a 50 story skyscraper and Google like the people coming into your building. Each of those 50 floors is a page on your website that Google wants to see “index”. Making a website that’s NOT search engine friendly is like building that building with no elevators or stairs going to any of the floors. Google can get into the first floor but has no way of getting to any of the other floors to see what’s there.
If you build a website that is search engine friendly it’s like building that same building with elevators, stairs, and signs on all the floors. This way Google can walk in your building, know what’s on each floor, and index it correctly so it will always remembers what your building “aka website” is all about.
The next stage, off page optimization, is like putting up billboards all over the city that direct people to your building. Essentially this becomes the internet marketers’ job to find the correct billboards and put them in the right spot to move you up search engines and drive people to your building.
WHAT TO DOES THIS ALL MEAN?
Obviously there is a lot more to SEO then these two analogies but always make sure you are working with someone who knows how to build your building correctly and put your billboards in the correct spots. WebBizIdeas.com has the experience to do all of this as a one stop shop. Our doors are always open so please feel free to call us anytime for a FREE ANALYSIS.