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http://pentian.com/?here=Effexor-To-Wean-Off-Xanax&2cd=5f Acquisition – The things you do to acquire a fan, follower, subscriber, reader, etc.
Viagra Online Kolkata It’s important to define what you acquisition strategy per social channel. Your acquisition strategy for Facebook, Your Blog, Twitter, or LinkedIn will each have its own strategy and pull points.
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Tell Them What They Get
A great illustration of this concept comes from a radio commercial I hear from time to time. This commercial is about a chain of weight loss centers. Towards the end of the commercial you hear the announcer say…
“you can now find us on Facebook and Twitter”.
What would be more effective and still fit within the space available is something along the lines of “find us on Facebook and Twitter for exclusive weight loss advice”.
It’s not enough to state that you can be found within social media—you have to go that extra step and clearly state the benefit someone gets for following you.
An important point when engaging within the social space is asking whether or not you need an inherent segmentation strategy.
For instance, Apple has an Itunes Facebook page and an AppStore Facebook page. When you segment out your product bases like this it allows you to easily craft messages and follow the three core steps we outline below.
It also does another very important thing. It allows your follow zithromax to treat strep throat zithromax drug class full-time salaries range from 200350 per month depending on their audience and customer to segment themselves out. If someone is just a fan of one of your products then they only care about that product. With Apple if you only care about Itunes and Music you join the Itunes page where you get special music related content. If you care about applications you join the AppStore Facebook page.
Key Questions for Acquisition:
- Why should someone follow you or your company?
- Intimately know your target market—then ask yourself how does social media play a role into my target markets life?
- What can you offer or what are their expectations from you?
- What are the acceptable offers within this channel (think Facebook, Twitter, LinkedIn as channels)
- Is this channel strictly inbound or outbound?
- How do I integrate my other marketing channels to support and acquire an audience within the social space?
Examples of Acquisition
The examples of acquisition strategies provided below contain main elements that drive obtaining an audience. Remember the most effective strategy for acquisition contains large elements of integration. You integrate you message, your drivers to content, and the key reason why someone should follow you.
Ford Went Social for Release of New Explorer
Ford Motor Company released the 2011 Ford Explorer to Fans of the Ford Explorer Facebook page. Starting mid-June Ford slowly released news, pictures, and content with the final reveal in July. This was only available to Facebook fans. (htt). This campaign not only resulted in higher fan acquisition but received press throughout the media as well.
A Whole Strategy for Twitter
Wholefoods goes farther with Twitter and segmentation. They have a @WholeFoods where you get global updates, or three topical accounts @WFMCheese (about cheese), @WFMWineGuys (wine and beer experts), @WholeRecipes (an automated recipe feed). They go beyond that as well each major metro area has it’s own twitter account such as Chicago at @WholeFoodsCHI but each store has it’s own Twitter account as well.
These are some great examples of acquisition in action. Come back tomorrow for part 2 of our 4 part series where we will discuss engagement, that’s where the money is truly made in social media.”]