- Track all keywords & locations that your business serves
- Compare current local search engine rankings with past rankings
- See when your business is ‘mentioned’ in local directory results
STEP 1. REGISTER AT BRIGHTLOCAL.COM
STEP 2. ENTER IN SEARCH TERMS
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STEP 3. ENTER IN URL
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Search Rank Checker.
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STEP 4. ENTER IN NAP
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Rank Checker. They use this information to look up your company online. If you have DBA’s or
variations of your company name enter those also into “Your Business Names.” For example
our company’s official name is “Web Biz Networks LLC” but the DBA (which is used more often)
is “WebBizIdeas.” So we would enter in both so the software can track all occurrences of our
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STEP 5. SELECT SEARCH ENGINES
Select the search engines you want to check rankings for. If you only want to track your Google
Places listing, un-select “include matches found within local directory listings” so directory listings like
Yelp or CitySearch do not show up in the reports.
STEP 6. TRACK RESULTS
See your completed ranking reports. Keep in mind that Bright Local Tracks all ranking
occurrences. So if you business is listed in Google Places and organically the software will show
two listings. The same is true if your home page and your ‘about us’ page is indexed for the
same keyword, the software will track both pages.
Bright Local also archives past reports. So if you have to show your boss how the Local SEO
campaign is going, you can download past reports here:
TIP #1: ENTER IN ZIP CODES
Enter in your zip code + keyword in the “search term” field. For example, if you are a car
dealership in Milwaukee I suggest entering in “car dealership Milwaukee” but also “car
dealership + zip code.” This way you can track both city and zip code.
TIP #2: PAY ATTENTION TO DIRECTORY LISTINGS
On some occasions, it may be easier to rank a directory listing #1 rather than your website or
even your Google Places listing. Since Bright Local will track both, pay attention to directory
listings that are performing well and promote them; perhaps even building links to that page or
adding more content to the directory listing.
To successfully track your local search rankings follow these steps:
- Register at BrightLocal.com
- Enter in Search Terms
- Enter in URL
- Enter in NAP
- Select Search Engines
- Track Results