On-Page Optimization Analysis


Goal

The objective of this tutorial is to help you determine which of your web pages need to be optimized for search rankings and to show you how to create a document to keep this information organized.

Step 1. Sign up for SEOMoz’s On-Page Optimization Tool

Sign up here. With this tool you can see how well your web page is (or is not) optimized for a particular keyword phrase.

SEOMoz's on-pAge optimization tool

Step 2. Type In Keyword and URL

On the On-Page Optimization site, insert the keyword or keyword phrase from your On-Page Optimization Template and the URL that you want to rank number one for. You want to know that the site will be optimized for those keywords. Then click “Grade My On-page
Optimization.”

SEOmoz-Pro on page repord card

Step 3. Determine What Needs To Be Fixed

The site provides a letter grade to tell you how well you’re doing at optimizing the keywords for that page. It also provides the factors that you are doing right or wrong and tells you how to fix the ones that aren’t working.

Determine what needs to be fixed

Step 4. Add what needs to be fixed in your On-Page Optimization Template

Get the On-Page Optimization Template here. Recording the results on the Template will help you keep track of what needs to fixed in general as well as what needs to be fixed immediately for full optimization. The “On Page Report Card Tab.”

On page optimization template

Tip #1: Optimize your home page first.

If your time is limited and You only have time to optimize one page, do your home page.

Tip #2: Create a Report

Create a report for each page you want optimized, export the report as a .pdf file, and outsource this task to a content writer. You will save a great deal of money by doing this initial analysis yourself.

Create report

Tip #3: Optimize for 1-3 Main Keywords

Optimize each page for 1-3 main keywords, but also insert other related keywords in the page.

Optimize for main keywords

Summary

The list below outlines the first part of the process of On Page SEO Analysis:

  1. Identify the web pages to optimize, i.e. the pages for which you want to rank number one on searches, using SEOMoz’s On-Page Optimization Tool.
  2. Determine what needs to be fixed.
  3. Add and track this information on your On-Page Optimization Template.

These initial steps are very important in helping you analyze and correct issues with keyword optimization for your web pages. In an upcoming tutorial you’ll learn how to make additional improvements.