Once you determine the keywords you want to rank for on the search engines, your next step is to match, or map, those keywords to your web pages. Keywords can be mapped to your main web page or to internal pages.
Step 1. Identify All Your Current URLs
Add the URLs to your ‘On Page Optimization Inventory’ Spreadsheet. One way to do this is to go to each of your web pages, copy the page URLs and then paste them onto your Optimization Inventory Template.
For smaller sites, it’s quicker to go into Google and in the search box type “Site:” followed by your website URL. This will show all the pages of your site that are indexed by Google. This might not be all the pages you have but will be all the pages that Google has seen that you have.
A third option that we recommend is SEO Web Crawler. With this function you load in your URL and the Crawl Test will produce a list of URLs that you can export to your template all at once using copy and paste. Zenu Link Sleuth is a free program that will do the same thing.
All three options are outlined below:
Manually (Option 1) – manually click around your website or find your sitemap.
Online Tool (Option 2) – use SEO Web Crawler’s online tool.
Computer Software (option 3) – download ans use Xenu’s Link Sleuth.
Step 2. Match Up Keywords With Pages
Next, you must decide which page each keyword phrase will take someone to. You may want certain keywords to take a person to your main homepage. Other more specific keyword phrases might take people to the page related specifically to that topic.
You can’t rank for everything, so choose the top 10-50 keywords that matter most to you. You may need to create additional copies of a URL if you have multiple keywords directing to that page.
Tip #1: Re-write URLs That Are Not Search Engine Friendly
This basically means to re-write any URLs that don’t make sense or don’t list the specific information that would match the keyword phrases to your website.
Tip #2: Build New Pages When You Can’t Match Up a Keyword To a Webpage
For example, if you want to rank for the keyword phrase “Bee Removal” but you don’t have a web page about these services, you’ll need to build a new page.
Then you must add the page to your “content inventory document” so you can plan to build that page; otherwise you won’t be able to rank for it.
- Identify all your current web page URLs.
- Match up (or map) the keywords with your web pages.
- Build a new web page when you don’t have one for an existing keyword phrase.
Mapping URL’s to keywords is quite easy once you know how. The tips and shortcuts in this tutorial will help you to successfully match keywords to your existing websites so that all your web pages will rank well above other similar companies on the various search engines.