Keyword Mapping URL’s


Goal

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Step 1. Identify All Your Current URLs

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get link For smaller sites, it’s quicker to go into Google and in the search box type “Site:” followed by your website URL. This will show all the pages of your site that are indexed by Google. This might not be all the pages you have but will be all the pages that Google has seen that you have.

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All three options are outlined below:

Identify all your current URL's - options

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Step 2. Match Up Keywords With Pages

Next, you must decide which page each keyword phrase will take someone to. You may want certain keywords to take a person to your main homepage. Other more specific keyword phrases might take people to the page related specifically to that topic.

Match up keywords with pages

You can’t rank for everything, so choose the top 10-50 keywords that matter most to you. You may need to create additional copies of a URL if you have multiple keywords directing to that page.

Match up keywords that relate to web pages

Tip #1: Re-write URLs That Are Not Search Engine Friendly

This basically means to re-write any URLs that don’t make sense or don’t list the specific information that would match the keyword phrases to your website.

Re write URL's that don't make sense

Tip #2: Build New Pages When You Can’t Match Up a Keyword To a Webpage

For example, if you want to rank for the keyword phrase “Bee Removal” but you don’t have a web page about these services, you’ll need to build a new page.

Build a new pages when you can't match up keyword to a webpage

Then you must add the page to your “content inventory document” so you can plan to build that page; otherwise you won’t be able to rank for it.

Content inventory document

Summary

  1. Identify all your current web page URLs.
  2. Match up (or map) the keywords with your web pages.
  3. Build a new web page when you don’t have one for an existing keyword phrase.

Mapping URL’s to keywords is quite easy once you know how. The tips and shortcuts in this tutorial will help you to successfully match keywords to your existing websites so that all your web pages will rank well above other similar companies on the various search engines.