The objectives of this tutorial are:
- To learn where to download the Local Business Listing Template.
- To learn what this template is and how and when to use it.
STEP 1. WHAT IS THIS TEMPLATE?
The Local Business Listings (LBL) Template is one organized place to list where your business is
found online, i.e. Google Places, Yahoo, Yelp, Merchant Circle, etc. This is important because to
rank first on Google you need to be listed in many, many places and your information must
always be up-to-date. If you change your company name, address or phone number, the LBL
Template will ensure that this information is updated everywhere you’re listed. It’s a fantastic
tool that saves time and helps increase your online presence.
STEP 2. UNDERSTAND THE DATA IN EACH COLUMN
Here is a quick rundown of the columns in the Local Business Listings Template.
The columns that show how valuable each site is and why will help you prioritize where you
want to be listed.
STEP 3. UNDERSTAND THE TABS ON THE SPREADSHEET
The LBL Template is also broken down into tabbed categories at the bottom of the sheet so you
can further organize your information into national, local and industry-specific sites.
Look over all the tabs to find more categories where it’s appropriate for your business to be
STEP 4. WHEN TO USE THE TEMPLATE
Use the LBL Template to get your business listed but more importantly to beat your
competitors. Our other tutorials will teach you to identify where your business is listed online
and also how to find new potential places where you don’t have listings. As you find these new
sites, add them to your LBL Template.
Here are the three main reasons to use the LBL Template:
- To get started listing your business in the places we’ve already found for you.
- Find out WHERE your business is already listed online and add those listings to the template.
- Add NEW sites that you find and list your business on.
Experience has taught us that you can’t rank in Google unless you’re organized, so this template
is invaluable in helping you get great SEO by staying organized.
TIP #1: ONE USERNAME AND PASSWORD
If you’re going to be listed in hundreds of places, it will be hard to keep track of that many user
names and passwords. You’ll find it easier if you create just one unique username and password
for all your listings.
TIP #2: COLOR CODING
Color coding is another great organizational tool. Use the color coding in whatever way works
best for you.
TIP #3: PRIORITIZE LISTINGS
Determine your high priority profile sites and sign up for those as quickly as you can. Once
that’s done, a good strategy is to go to the different tabs and start getting listed in ten sites for
TIP #4: STICK TO THE PLAN
The goal is to always have more business listings than your competitors. There’s a large
correlation between having more citations than your competitors and where you’ll rank in
Google. Get as many citations as possible and you’ll have great success with your local SEO
campaign. Our other tutorials will show you how to find more business listings to add to this
To successfully increase the sites where your business profile is listed online, follow these steps:
- Download the Local Business Listing Template and understand what it is.
- Understand the data in each column of the template.
- Understand the tabs at the bottom categorized by National, Local and Industry specific sites.
- Know WHEN to use the LBL template.
- Review related tutorials for additional information.
The LBL Template is an effective, easy-to-use tool that can help you stay one step ahead of your
competitors and improve your SEO. You’ll stay organized and be confident that your business
will be found in all the right online locations.
For this tutorial, you will need: