The purpose of this tutorial is to ensure that you fill out your Local Business Listing form correctly the first time, without ever having to apply changes later. You will use this form when submitting your business information both online and offline.
Step 1. Download The Local Business Information Form
Download the Local Business Information form.
Step 2. Follow These Tips to Correctly Complete Your Local Business Information Form
Tip #1: Pay close attention to your company Name, Address and Phone number
Your company name, address and phone number, otherwise known as NAP, is the most important information search engines use to identify your business.
Tip #2: Fill out your NAP information carefully and correctly
Don’t try to add keywords to your company name in an attempt to rank for them. Likewise, don’t change your address to include a larger city in your area that you would like to rank for.
There will be plenty of places to enter additional information that will help you rank for specific keywords and geographical areas.
Tip #3: Fill out all of your information before submitting your business to local directory websites
The Local Business Listing form will ask for URL’s to many different websites in which your business has an account. Even if your company does not have a Twitter, Facebook or Linkedin account now, it will be much easier to signup for new accounts on these sites and include the new URL’s before you submit your LBL information to dozens, or hundreds, of local sites.
Do not submit your information first and try to make amendments on all of the listing sites later. This will cost you more time and effort than necessary.
Tip #4: Create a master email account, username and password
To avoid storing countless log-in details, or even forgetting which ones you may have used for each directory site, you may want to create an email account, username and password that you use specifically for your business account on every local business listing site.
Tip #5: Think back before moving forward
Before you submit your local business information to company directories, ask yourself two key questions and document your answers on your Local Business Listing form:
- Have I used another business name in the past?
- What old addresses have I used for my company?
If your business has changed names or addresses since it began operating, make sure to include this information on your form.
Tip #6: Use the Google Places category tool
Decide which keywords best define your business. If you use the same keywords as your competitor, now is the time to use your Competition Category Analysis.
If you would like to rank for keywords you consider more fitting for your business, decide on which keywords you would like to describe your company.
Use the Preferred/Category Tag tool that is included in your Local Business Listing Form.
Determine which categories Google recommends based upon your keyword selection. These are the categories in which your business will be considered relevant on Google Places.
Tip #7: Use standard address formatting
If you have only submitted your business information to a few sites, or you’re just starting out, you should use the correct address formatting as set forth by the USPS.
By using the exact address that the USPS does, you can ensure that your business address will be consistent every time you submit your company information. Verify your address on USPS here.
Following the steps and tips provided in this tutorial will ensure that your business listing is not subject to misinformation, duplication or otherwise inaccurate results.
- Download your Local Business Information Template
- Fill out your Local Business Listing form correctly using the tips above
- Avoid making changes