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Step 1. Find Keywords
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Step 2. Create Spreadsheet
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Step 3. Find Rankings
Instead of sifting through pages of Google results to find your where your company ranks, use any one of the tools below. For example, with Rank Checker you simply plug in your keyword and your URL.
Tip #1: Research your competition
If you’re struggling to come up with keywords for your business, you can get ideas by checking out keywords used by your competitors. One way is to go to Google Maps and type in your service or product. You’ll see other companies and the keywords they use which you can type into Google Adwords and research based on those keywords.
- For Local Businesses: Research your competitors Google+ Local Categories.
- For National Businesses: Research your competitor’s Page Titles, Keywords, Anchor Text
Tip #2: If there is not enough data on local competitors, research large cities
If your local competitors are scarce or you have national competitors, one option is to go to the website of your largest competitor, right click and choose “View Page Source.” You can then search for keywords and see what they have listed in their meta tags and titles. Searching their website navigation headings, their links, and their text can also provide potential keywords.
Another option is to search large cities like New York for your competition’s page titles, keywords and anchor text.
Don’t worry if you see no usage data listed as that just means searches might be low for that area. The keywords will still be very useful.
Tip #3: Use Google’s Keyword Tool option to find closely related keyword phrases
If your initial search returns too much data, you can choose to only show ideas closely related to your search terms.
To successfully create, track, and analyze keyword data, follow these steps:
- Find your most effective keywords by plugging words that describe your company into Google Adwords. If you have trouble coming up with keywords, try researching your competition for ideas.
- Create a Keyword Research Spreadsheet to track and analyze the usage and results of your keywords.
- Find where you rank on the various search engines and add/adjust your keyword phrases accordingly.
Following the steps in this tutorial will create numerous opportunities for your company to be easily located online and therefore chosen over others to provide your particular product or service to customers.
For this tutorial, you will need: