Help Users Navigate To Important Pages


Goal

This tutorial will show you the importance of linking keywords in your website content to service, category, sub-category and landing pages. You’ll also learn how to document the new services/landing pages you need to write. Linking keywords mentioned in your website to various other pages is key to helping you rank high on internet search results. The more ways that someone can find you and be directed to your various web pages, the more potential customers you will drive to your site.

After completing this tutorial, you will understand the need to link keywords mentioned on your various web pages to service, category and landing pages, and you’ll start tracking the new services and landing pages you need to write.

STEP 1. REVIEW YOUR WEBSITE FOR KEYWORDS

Read through your website and find keywords that describe services, categories, and sub-categories that are on your website.

Find keywords that describe services

STEP 2. LINK KEYWORDS/KEYWORD PHRASES TO APPROPRIATE WEBSITE PAGES

Link those keywords or keyword phrases to pages on your website that that describe those keywords. Then you can start ranking for those keywords. You can also link names that people might search for, for example if you are an attorney or doctor.

Link those keywords to pages

STEP 3. TRACK NEW PAGES TO BE CREATED

Start tracking any new pages that need to be written in your content inventory document.

Track pages that need to be written with content inventory document

TIP #1: MODEL YOUR SITE AFTER WIKIPEDIA

If you look at any Wikipedia listing, you’ll see there are links that will take you easily from one set of information to another and another for as far as you need to go. Set your pages up like Wikipedia and link pages together whenever possible.

Wikipedia Internal Links

SUMMARY

Here’s how to successfully link keywords found on your website to service, category and landing pages:

  • Find keywords that describe services on your website/web pages.
  • Link those keywords/pages together.
  • Track new pages to be created on your content inventory document.

When you link and track keywords that appear on your website to various landing pages you can then begin to rank for those words on search engines.

For this tutorial, you will need: