The objective is to find local businesses that rank well, and discover the sites that reference them. This will tell you which references and citations are most important for your business, and generate a list of them for you to pursue. Ultimately, you want to get your business referenced on the websites that reference your competitors, so you can overtake them.
STEP 1. SEARCH BY KEYPHRASE ON WHITESPARK
Go to WhiteSpark Local Citation Finder. This is a paid subscription service that can help you find the information you need quickly.
Under “Search Engine Optimization”, go to “Local Citation Finder.”
You’ll need to set up an account.
Next, go to “Search by Keyphrase” and enter your information.
Choose a keyword to begin with from your keyword research, and enter it in the “keyphrase” field. We’ll come back to your other keywords later. For example, you might fill out the form something like this:
Then click “search.” It may take a few minutes to return results.
STEP 2. RECORD SITES THAT REFERENCE COMPETITORS
At the top of the results, you’ll see “top ranking businesses,” like this:
If you click “view sources” on any of these, it brings up the sites that reference them. You want to get referenced on these sites too.
Below the top ranking businesses, you’ll see a long list of sites, like this:
These are the sites that reference the businesses in your results, ranked in order of importance. The ones with a higher number of occurrences show up first.
In other words, the sites that reference the most top-ranking businesses are on top. That’s your cue that you should get referenced on those sites as well.
So, the task is simple: start at the top of the list of sites and work your way down. Record the information for these sites in your local business listing template.
STEP 3. CONTINUE WITH OTHER KEYWORDS
When you are finished with your first keyword, move on to the next.
There’s a lot of information to go through, but this is what you’ll need to become number one.
TIP #1: START LOCAL, THEN EXPAND
It’s best to start searching in your local city. However, we don’t want to limit ourselves to that.
Once you exhaust your local city, start expanding. For example, if you’re located in Denver, you might expand to Boulder or Colorado Springs.
You might then expand to your state, then Colorado. Then other states like California or New York. This way, you’ll cover local references and beyond, up to the national level.
TIP #2: LARGE CITIES ARE GOOD
We want to find both local and national references. With large cities like New York, you’ll be able to find a lot of national sources as well as local. So, large cities may quickly give you the information you’re looking for.
To successfully discover the references you need, follow these steps:
- Search by keyphrase on WhiteSpark
- Record sites that reference competitors
- Continue with other keywords
Through this method, you’ll quickly generate a list of the most important sites on which to get references and citations.