The objective of this tutorial is to successfully locate and use blog databases and media
directories to find relevant websites that you can influence through guest posts. You’ll also see
how adding these sites to a PR Template can help you organize sites to influence at a later time.
This is part of a larger tutorial on finding related websites to use with online public relations.
STEP 1. SEARCH FOR RELATED BLOGS
A blog database is a listing of blogs organized by topics and subjects. Technorati, for example,
has blogs listed by category, authority, and other groupings so you can easily find ones that
relate to your business and that you might be able to influence in some way.
Your job is to find related blogs, sift through them, decide if you can influence them in some
way and add them to your Online PR Template.
STEP 2. LOOK FOR AUTHORITY SITES
Along with Technorati, other high-quality blog databases include: Blogarama, Blog Catalog, and
Best Of The Web. The key is to find blog categories that relate to your business. If you own a
restaurant, you might want to find blogs on food, drink and entertainment, decide if you can
influence them and if so then add them to your PR Template.
STEP 3. ADD SITES TO YOUR ONLINE PR TEMPLATE
Once you find blog sites where you can guest post or connect with the author socially, add each
relevant blog to your PR Template in the “Bloggers to Influence” column along with other
information such as contact information and examples of the blog posts. See our other tutorials
such as Understanding Your Online PR Template so you know how to choose the best sites to
add to your template.
TIP #1: TAKE ADVANTAGE OF OUR DIRECTORY LIST
WebBizIdeas has a directory of blog databases that is constantly updated and which you’re
welcome to use so you don’t have to search these out on your own. They’re organized by
importance first so start at the top and move down. The good sites will keep you busy for
TIP #2: USE OUR TUTORIALS
Again, feel free to use our information whenever you can to make things easier. Some great
tutorials we recommend are:
You’ll find great tips such as keywords you can use to find things more easily. For example, if
you’re looking for blogs about golf, type “guest post” golf in the search box of any of the blog
directories to find bloggers who’ve written guest posts on this topic.
Sites that accept guest bloggers are obviously easy to influence (because someone has already
written a guest post). Therefore, this is the kind of site you want to add to your PR Template in
the Example column as a future site to influence. If you use content writers, this will help them
know the kind of sites you want to find and the type of content you want written.
TIP #3: USE MEDIA DIRECTORIES
A media directory differs from a blog database in that it charges a fee for use. The upside is that
it provides information on high-quality people and the websites they’re associated with. Good
media databases that have been around for a while are Cision, My Media Info, and Vocus.
You rent media databases for a monthly fee and will generally find the same information as on
blog directories. The difference is that media databases locate very popular people who write
for high-quality sites like the New York Times. It’s worth the cost if you’re looking to step up
your game in this area.
These sites also offer database management software you can purchase to quickly and easily
locate great contact information for your PR Template. Once you have these contacts, you
don’t have to spend thousands to use the media databases over and over again.
TIP #4: USE PEOPLE FINDERS
People-finder sites like Traackr will locate bloggers and others who are very up-to-date and
knowledgeable on social media, which can be valuable in many instances.
If you don’t like the idea of searching for bloggers, Tomoson is a site that lets bloggers find you.
You post a product on the site that you want to promote, and hundreds or sometimes
thousands of bloggers will come to you asking to review your product. You simply have to
choose the ones you want to work with.
To successfully find and influence websites related to your industry through guest posts and
other opportunities, follow these steps:
- Use blog databases and other sites like media directories to find relevant websites.
- Ask yourself if you can easily influence a site through guest posts, links, etc.
- Add the site’s contact information and examples to your PR Template.
Finding relevant websites to influence is not as hard as you might think. Blog databases and
media directories can make searching a breeze so you can fill your PR Template with the
names, contact information and examples of sites you can influence now and well into the
For this tutorial, you will need: