The objective of this tutorial is to find bloggers and their sites that will accept and post your
content submissions. Similar to reaching out to a magazine or newspaper that relates to your
business, you’ll reach out to online bloggers that will post your content in exchange for
mentioning your company on their site.
You’ll also learn how to create a database of bloggers to influence so you can post information
not just once but over and over again on many sites.
Why guest blog?
- Quality backlinks
- Free traffic to your site
- Building authority in your niche
- Building reciprocal relationships with influencers in your industry
STEP 1. DOWNLOAD ONLINE PR TEMPLATE
Using the PR Template helps you list and then find all the sites you want to influence so you can
create a plan of action for contacting these sites and publishing content on a regular basis.
As a prerequisite to this tutorial, we recommend watching the video on effective use of the
Online PR Template. This document keeps all of your online public relations contacts organized
and is an extremely helpful tool for managing all your website sources.
STEP 2. USE GOOGLE’S BLOG SEARCH
If you type any subject into the Google search bar, you will generally find a lot of results. For
example, typing in the search term “Green Bay Packers” will provide 33 million results. Because
no-one can sift through that many results, we can narrow them down by using Google’s special
On the left-hand side of the search page, click on “Blogs” to narrow the results down to just
blogs. In our example, this drops the total sites found to about 12 million. That’s less, but
probably still more than you want.
Your next step would be to click on the words “Past 24 hours” in the left-hand column to see
active blogs written in the past 24 hours. The results are now down to 15,000, which is a huge
filtering from 33 million initial results. That’s 15,000 bloggers we can contact about writing for
If 15,000 sites still feels a bit overwhelming (and it should), there are special search operator
terms you can use to dramatically narrow down your results to sites that are on target with
your specific content ideas.
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STEP 3. USE SEARCH OPERATORS
Specific search operators can make your life easier by narrowing down your results to a
manageable and targeted group. We’ll discuss a few that are very helpful.
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By adding the phrase “guest blogger” after your initial keyword search term, you reduce your
results to around two-thousand potential sites that accept guest blogger content in exchange
for mentioning their company’s name/brand and providing a link back to their site. You can
type singular (guest blogger) or plural (guest bloggers) words and phrases.
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You can reduce and specify the results even further by removing the phrase “guest blogger”
and typing the phrase “submit guest post” after the initial keyword phrase: “GREEN BAY
PACKERS” “submit guest post.”
Now you will find sites that are actually searching for people to write a guest post. Most often
you’ll see a page that says “Write For Us” or something similar that explains what they want
written, the benefits of writing for them, and how to get started.
When you find this page, copy the URL into your PR Template, write notes about the site, and
then keep searching. You’ll hopefully find hundreds of sites like this that you can reach out to
when you have a breaking news story or information you want to distribute online.
Narrowing your results is really just a matter of typing in the right keywords.
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Type this search phrase after the initial search term to find more tailored results. If you click on
the first site listed and search through the information, you will find a page that talks about
writing for that site.
An easy way to locate that specific page is to hit Control F. This will highlight any areas with the
word “write” in them which you can review until you find the phrase “Write For Us” or
Very often you’ll find the link to “Write For Us” pages at the bottom of the site.
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The search phrases above are good for narrowing things down, but their results find keywords
listed on every site page. There are more specific ways to search that can take you directly to
the page you want without scrolling through the entire site.
One way to do this is to type the search operator “inurl” before your actual search terms. For
example, inurl:”write for us” “GREEN BAY PACKERS” will find results with the words “write for
us” in the actual page URL, and it narrows down the results in our example to a very
manageable 38 sites. This search operator can help you find more specific landing pages that
relate directly to your topic.
We started off with 33 million results, and we’re now down to 38 pages that are exactly what
we’re looking for just by using the right search operators.
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Another specific search operator is “intitle” which is typed at the beginning of a search term.
This helps you find a newspaper article or other document that has a specific word or words in
the title, such as “write for us.” For our example, this would be typed as intitle:”write for us”
“GREEN BAY PACKERS” for which we get 55 results.
Here is another way to use “intitle” and “inurl” together for even more specific results:
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This is a newer search operator that can give you very specific returns. Again for our example,
we would type inurl:”guest post” “GREEN BAY PACKERS.” This is different than the guest
blogger search operator because you’re searching for someone who has written a guest post,
and you want results that have “guest post” in the article title. It’s a round-about way of finding
sites that allow guest posters.
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If a website is coded correctly, this search operator can also provide great results where an
author’s name might have the words “guest post” or “guest” associated with it on a particular
site. For example: John Smith, Guest Blogger.
This search won’t find you a specific landing page, per se, but just as with the “inurl:guest post”
search operator you’ll know that the site accepts guest posts so you might be able to write for
Below are more search operators that will help to narrow your results.
Add the site URLs you find to your PR Template with notes and examples so you can remember
why you added them and what you want to do when you’re ready to write.
STEP 4. SITES TO AVOID
When you’re searching for sites to add to your PR Template, remember to read each page
thoroughly. Don’t just skim it and assume it’s worth adding to your PR Template.
You might find a site that says they want guest bloggers, but as you read more you see it’s not
exactly what you’re looking for. In our case, we found a site for sports bloggers, but who they
really want are sports fans that travel all over the country following their team and blogging
about that. This really isn’t what we’re looking for.
Also avoid sites that are article linking schemes or sites that are too broad and will accept any
kind of guest bloggers. For best results, you want to write where people in your niche will see
STEP 5. “ALMOST GUARANTEED” SITES
However, there are some sites that hit a middle ground. These are sites where the company is
actually organized around having people submit content to them. They don’t write their own
content but allow their users to write and post it, and the whole site is built around this
When you submit content to these types of sites there is a 95 percent chance it will be
published, so these sites are considered almost guaranteed to post your content. Therefore,
any sites like this would be listed under the “Almost Guaranteed” tab on your PR Template.
Some sites might require logins and passwords. You must actually log in to see if this site really
is valuable for you before adding it to your PR Template.
These “almost guaranteed” sites can help with your overall marketing plan. For example, you
might have found 50 targeted blogger sites that will accept guest bloggers, but you might have
only a five percent chance of getting a hit with these each month. With the “almost
guaranteed” sites, if you write five articles it’s very likely that all five will be published, providing
brand exposure and links to your company’s website.
Every month you can plan to get at least five articles placed on the “almost guaranteed” sites
and likely one or two a month on the other sites. (You might submit more, but the chances for
acceptance are lower on these other sites.) This creates a happy medium between both types
For more detailed information on how to use search operators, go through the tutorial Learn
How To Search. It offers many other search operator terms and more specific ways to narrow
down your search results to meet your specific needs.
TIP #1: USE ONLINE GUEST BLOGGING COMMUNITY
The Online Guest Blogging Community is another great place to find bloggers. Sites such as
MyBlogGuest.com have been established for quite a while and have good information.
Sign up and join this community of folks who write guest blogs, and you’ll also find sites that
accept guest bloggers. This group can help you easily locate people and sites that relate to your
content so you can inquire about writing for them.
To successfully find guest bloggers and their websites that will allow you to write and post
content, follow these steps:
- Download the Online PR Template.
- Use Google’s Blog Search.
- Use special search operators to narrow down your results.
- Thoroughly read each site and avoid any that are not exactly what you’re looking for.
- Find and consistently use the “Almost Guaranteed” sites.
- Join an Online Guest Blogging Community such as MyBlogGuest.com.
Finding bloggers and blogger sites that will accept your content is not difficult if you know how
to use the specialized search operators in Google. It’s all about what you type in the search
engines, and you’ll get better as you keep working with the specific operators.
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For this tutorial, you will need: