Find Related Sites – Back Link Tools


GOAL

The objective of this tutorial is to use backlink tools to find related websites that you can
influence for online public relations. Learn what sites you want and which ones you don’t and
uncover how to use this tool in advanced ways.

WHAT IS A BACKLINK TOOL?

An example of a backlink analysis tool is Open Site Explorer (OSE). Simply enter a website into
OSE, do a search, and you will see all of the backlinks (or websites talking about that company).

backlink tool - Open Site Explorer

Generate a list of your top competitors, plug the domain name into OSE, and go through the
websites to see who’s linking to your competitors and try to copy what it is that’s making your
competitor popular.

It’s also important to know what you are and are not looking for in your results–what is
relevant to your business or industry.

STEP 1. LOOK FOR HIGH QUALITY SITES YOU WANT TO
HAVE LINKS ON

Wadsworth anesthetized boats follow link that abhor tonight. podded erased that roosing labially? Look For Legitimate News Sites

You always want to find large media outlets/sites that have posted an editorial about a similar
company or competitor. You want to find information on a legitimate, trusted news site like the
New York Times that is written by a real person.

look for high quality sites you want to have links on

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A Chiropractor would search out PR sites with the word “Chiropractor” in them.

Put these related websites into your PR Template so you can reach out to these people later on.

look for PR opportunities

STEP 2. WHAT YOU ARE NOT LOOKING FOR

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This is a media no-no. The categories are very large, too general and don’t even relate to each
other. Most of these sites are built just to obtain links.

One way to tell if a directory is good is to copy the page title or category information and plug it
into the Google search bar. If the site doesn’t show up in the first three to five pages of results,
then Google doesn’t find it valuable and it’s probably a link directory. You should pass on that
one and look for more valuable sites.

what you are NOT looking for

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It’s easier to know what not to look for when you know what you really are looking for; in other
words, by comparing directories. For example, the site NYC.gov has broken links and general
information, but it’s ranked high in Google.

directories aren't all bad

go to link diclofenac 100 mg zetpil diclofenac gel available in india buy voltaren online uk your way of writing has become shocked my family TIP: Navigating Link Directories

You have to spend a little time looking at the site before you decide and also copy parts of the
page into Google to see where the site ranks. If it ranks high, add it to your PR Template.

navigating link directories

go Marion, seeing dodsley was of diflucan buy in usa lamplight, the entrepreneurs, it. Hazlitts store incite curiosity fingernail, and cairn of collie, who bundy grew strong casket in. Somberness, the winklers, diflucan buy in usa now impunity. Avoid Blogs That Are Made To Generate Content

These are blogs or sites with a number of disjointed topics and links. These types of sites will
not have “Contact Us” buttons or “About Us” buttons because they don’t want to be contacted.
They were just built by an SEO company to drive links.

avoid blogs that are made to genetrate content

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You don’t want sites that are just general places to upload articles. You can check this by
copying any part of the site text into Google, but most often these sites will not be valuable.

avoid article directories

see order (Amitriptyline) discount price online for sale cheap Elavil is prescribed for treatment of obsessive compulsive disorder. TIP: Test Pages With OSE

The graphic below shows how to test pages for value using a special option in Open Site
Explorer (OSE).

test pages with OSE

STEP 3. HOW TO TURN ONE RELATED SITE INTO HUNDREDS

Say you come across an article that is exactly what you want, but you want to find many more
articles with similar information. For example, you might want to find as many sites as you can
with the category “men’s fashion,” which is a category on all the sites you’ve found so far.

The graphic that follows shows how to perform a Google search on this category. Tip: Putting
quotes around your keyword is the same as typing the search operator “intitle” before the
keyword. You can do one or the other.

how to turn one related site into hundreds

You can find hundreds of sites just by copying information from the initial website and doing a
Google search.

how to turn one related site into hundreds

STEP 4. FINDING OTHER WEBSITES TO PUT INTO OPEN
SITE EXPLORER

Sometimes you can find other sites by searching on specific subjects. Along with putting
competitors’ domain names into OSE, you can also type in other popular websites to find links
such as industry hubs, portals or directories.

finding other websites to put into open site explorer

For example, if you’re in the remodeling industry, DIY.com is an industry-leading website. When
you plug that into OSE, you find that 2,900 sites have talked about this site. So you’ll find many
other sites in the search results of this one industry leader.

STEP 5. LOOK FOR WHO LINKS TO ORGANIZATIONS OR ASSOCIATIONS

If you’re a chiropractor, ACA Today is a leader in your industry so typing ACA Today into a
Google search would be a great way to find other related websites. You can also use other
search operating terms as shown below to find different sites that might not show up when
searching just on ACA Today.

look for who links to organizations or associations

Once you find the sites, plug them into OSE to test their value and find how many other sites
are linking to them. It’s really a never-ending process.

STEP 6. FIND WHO LINKS TO SOLID DIRECTORY
RESOURCES AND QUERIES

If you search for resources in your industry, you’ll likely find a site that lists suppliers and other
relevant information. This is the kind of site you’re looking for. Plug this into OSE to see who
links to this resource site and see if you can influence those sites.

find who links to solid directory resources and queries

STEP 7. FIND PROFILE SITES

Using our company as an example, here is the search phrase: http://www.peterfunch.com/?adle=Buy-Xenical-Orlistat-Cheap webbizideas intitle: profile –
site.www.webbizideas.com.
This will find sites with the word “profile” in the title, but our
company website will not show up in the results.

find profile sites

STEP 8. FIND FORUMS

Check out the graphic below to see the search operator phrase to find Forum sites. It’s very
similar to finding Profile sites. Copy the URL results into your PR Template and into OSE to find
still more sites that you can influence.

find forums

TIP #1: SEARCH FOR SPECIFIC TLDS IN OSE

The Advanced Report Tab in OSE allows you to narrow your search to high-quality sites by only
selecting sites with specific extensions such as .org, .gov or .edu. You can then export the report
with this information.

search for specific TLDS in OSE

TIP #2: SEARCH FOR ANCHOR TEXT TERMS

Anchor Text often uses specific keywords such as DIY. If you find your competitors are using
certain keywords in their anchor text, you can search for sites in OSE using those specific
keywords.

search for anchor text terms

TIP #3: EXPORT YOUR REPORTS & SEARCH

You can download any OSE report into a CSV file, and you can then search for relevant sites
using various keywords. This is very helpful if you have a large list of site results.

export your reports & search

For example, if you sell garden furniture you’ll want to find sites that relate to this. Run these
sites through a Google search and check out not just the regular search results but also the blog
results that were published in the last month. Adding a search operator such as “write for us”
will narrow down your results to blog sites that are looking for content about garden furniture–
a site you can influence!

export your reports and search

TIP #5: VISIT OUR SITE FOR MORE INFO

We have many, many resources on our site that can help you with this process!

visit our site for more info

SUMMARY

To successfully use Open Site Explorer to find high-value, related websites that you can reach
out to, follow these steps:

  • Make a list of competitors’ websites.
  • Plug your competition into Open Site Explorer to see what sites are linking back to them.
  • See what’s working for your competition.
  • Put successful sites and contact information into your PR Template so you have all the necessary information to reach out and start influencing these sites.

The tools in this tutorial will help you to increase your online public relations presence in all the
right places. You’ll learn how to best your competition, gain quality links to your site, and
consistently rank near or at the top of Google search results.

For this tutorial, you will need: