The purpose of the Site Authority template is to track and analyze the amount of links and
ranking authority you have compared to your top competitor. The Site Authority template is
used to track your progress each month as you website moves up in the search engine ranking.
STEP 1. DETERMINE YOUR DOMAIN AUTHORITY AND HOW MANY LINKS YOU HAVE
Download your Site Authority Template:
Go to www.opensiteexplorer.org. Type in your web address and view the link metrics displayed.
Use this information to fill in your company’s data on your Site Authority template.
STEP 2. DETERMINE YOUR TOP COMPETITOR’S DOMAIN AUTHORITY AND HOW MANY LINKS THEY HAVE
Go to www.opensiteexplorer.org. Type in your TOP COMPETITORS web address and view the
link metrics displayed. Use this information to fill in your top competitors data on your Site
STEP 3. DETERMINE HOW MANY PAGES BOTH SITES HAVE INDEXED
You will automatically be able to view how many pages each search engine has indexed for your
You will then add the totals to your Site Authority template for both your company and your
STEP 4. DETERMINE HOW OLD YOUR DOMAIN IS
Use this tool to get the data: Whois Domain Checker
STEP 5. CHECK THE HOSTING LOCATION
Find the hosting location for both you and your top competitor using the Reverse IP Domain
Check tool. Enter the data onto your Site Authority template.
TIP #1: GENERATE LINKS FROM MULTIPLE DOMAINS
As you gather your data, pay close attention to how many different domain names (Linking
Root Domains) link directly to the website or webpage you are targeting.
It is very important to have multiple sites linking to your page or site. Even if you have 1,000
links to your website, if they are from a sole source, they will not be enough to generate
credibility with search sites such as Google and Bing.
TIP #2: QUALITY OVER QUANTITY
Having higher numbers of links than your competitors is an important step in building website
authority, but it is more important to have links from quality sites going to quality content. Even
if you have less links than your top competitor, you can still rank #1.
TIP #3: DO A DOUBLE CHECK
Double check www vs. non www URL’s when determining how many pages are indexed in
Google. If you find different results, check Google Webmaster Tools and select a preferred
Next, put a 301 re-direct from the domain you didn’t choose to the one you did; the problem
will then fix itself. If you don’t, Google may see 2 different websites (i.e. a www version and a
non www version)
TIP #4: SEPARATE YOUR SITES
Servers often have hundreds of other sites hosted on them. This isn’t a problem, unless these
sites all begin to link to each other while sharing a server or IP address.
To ensure you’re on the safe side, get yourself a dedicated server or sign up at Seo Hosting to
ensure you have separate c-class and IP addresses.
TIP #5: FIND OUT WHICH DOMAIN NAME TO USE
While there is a correlation between old domain names and search engine rankings, registering
a new domain name shouldn’t do you any harm.
Older domains usually have older links which may give them a higher authority. To find out
which domain name you should use, check Opensite Explorer.
TIP #6: GENERATE SOCIAL INTEREST
In 2013, more weight will be given to the amount of social media engagement a business has.
Having ‘friends’ and ‘fans’ like your pages, talk about them and share content is just as
important as old-fashioned links.
TIP #7: PAGE AUTHORITY VS. DOMAIN AUTHORITY
Domain authority may be the main goal of site authority analysis, but page authority matters as
well. When you are trying to rank for a specific keyword on one of the pages on your site, it is
just as important to build links and social media interest to your internal pages.
When your page authority is as close to your domain authority as possible, this will be the
beginning of a successful SEO campaign.
When performing a thorough site authority analysis, it is important to consider the following:
- Your domain authority and the amount of links you have
- Your top competitor’ domain authority and the amount of links they have
- The amount of pages indexed on search engines
- How long your domain has been registered
- Checking your hosting location
By following the steps outlined in this tutorial and utilizing the Site Authority template, you will
be able to vastly improve your website authority.