The objective of this tutorial is to explain how search operator terms work and to show how
they can narrow your search results to relevant websites related to your industry. These sites
can then be saved to your PR Template and influenced at any time to create high-quality links
to your site and help you rank number one in Google searches.
This is part of larger tutorial for finding related websites specifically for online public relations
WHAT IS A SEARCH OPERATING TERM?
A search operating term is a code you place before a keyword to narrow down the search if
you’re looking for something very specific. The terms intitle: and intext: are common search
operating terms. When used with a keyword, you’ll receive targeted, specific results.
For example, the search phrase intitle: “kitchen remodeling ideas” will finds sites that have the
keyword “kitchen remodeling ideas” in their titles. The source code would look like this:
There are many other search operating terms you can use to narrow down your results and find
related websites that match your business exactly and that you can influence in some way. For
example, you could write editorials on a site and get links back to your site. You can then
organize this information using the Online PR Template.
One of our other tutorials, Learn How To Search, provides more information and some great
examples of search operator terms.
STEP 1. SEARCH FOR TERMS IN TEXT
You can easily find a specific article or website in the search engines by using specific search
operators in different ways. The example below shows how using the search term intext can
help you find sites that have your keywords in their text.
This can be a way to rank higher in Google search results. Use intext: followed by the keyword
or words you want to rank for to find sites that also use those keywords. These are probably
sites in your industry that you can influence in some way. Save these sites to your PR Template
until you’re ready to approach them.
Here’s another example:
And here’s how it can work for your particular business:
STEP 2. SEARCH FOR TERMS IN ANCHOR
The search term inanchor: helps find places where your keywords are used in a site’s anchor
text. For example, inanchor:”corporate web design” [jeff foster] provides sites where Jeff Foster
is associated with the link “corporate web design.”
So if you keep seeing the same author name linked to keywords that relate to your business,
you can use the search operator inanchor: with your specific keywords and the author’s name
to find all the sites that contain this author and keyword. You can then save these sites on your
template and influence them when you’re ready.
STEP 3. USING “ABOUT THE AUTHOR” TO FIND BLOGS
THAT ALLOW GUEST POSTS
Most websites have an “About The Author” section to provide information on people who write
guest blogs for their sites. You can search for relevant websites using the search term “about
the author” combined with your specific keywords. The example below shows how you would
write the search operator phrase.
You’ll find many great websites related to your industry that you can influence.
STEP 4. LOOK FOR CORPORATE MEMBERS
To find major corporate sites that relate to your industry or business, use the phrase “corporate
members by category” in your search phrase along with specific keywords and the search
operator intext: as shown below.
Here is an example of how a specific site can help you find sponsors, which might lead to the
success of a cover story in a sponsor’s publication.
STEP 5. SEARCH FOR EDITORIAL CALENDARS
Editorial calendars outline what information a publication or website will be publishing over a
certain period of time, usually a year. The following graphic shows how to search for an
editorial calendar on sites that relate to your specific keywords.
In the above example, you’re looking for sites that have “2012 editorial calendar” in their title
as well as specific keywords you want to rank for in their site text. Below is the result of a
search for an editorial calendar that specifically deals with chiropractic topics.
Remember, if one search phrase doesn’t work, try different search operator terms or remove
the search operators completely and just put your information in quotes in the search bar.
TIP #1: USE VARIATIONS OF SEARCH OPERATING TERMS
Many sites have a page with information about how to contribute content such as blogs and
editorials to the site. Often these pages have the word “contribute” somewhere in the page
title, heading or text.
Since these pages are actually begging for your information, it’s important to find as many of
them as you can. To do this, use the search phrase:
Here’s a specific example:
TIP #2: GO DIRECTLY TO THE SOURCE – CONTACT PAGES
Website Contact Pages that talk about news tips and pitches are usually open to publishing
outside content on their sites. Often these are large media outlets like Venture Beat.
The graphic that follows shows how to write the search phrase to find these pages. You can also
add your keywords in brackets at the end of the search phrase for more specific results.
TIP #3: DON’T FORGET TO ADD EVERYTHING TO YOUR PR TEMPLATE!
Hopefully by now you’ve realized the importance of adding all the sites and contact information
you find into your PR Template so you can organize and plan how you’ll influence each site.
TIP #4: USE GOOGLE GUIDE TO FIND ALL GOOGLE’S SEARCH OPERATING TERMS
Go to Google’s Guide To Advanced Search Operators for many more examples of search terms
that will help you find sites to influence all over the web.
This is what the site looks like:
TIP #5: FIND WRITERS AND REPORTERS
To find sites that accept content from freelance writers and reporters, you could use many
different search phrases. One example is:
TIP #6: “SUBMIT YOUR CONTENT”
As stated previously, sites that want your content are a sure bet. They are ready and waiting for
your contributions, so finding lots of them will only help your business. Here’s how you would
set up the search phrase to find sites with the wording “submit your content.” Again, you can
add your specific keywords in brackets at the end of the phrase.
To successfully find related websites that you can influence for links and better SEO, follow
- Use search operating terms to find related websites that you can influence.
- Use these terms with your keywords to find sites that relate to your industry.
- Don’t forget to add contact information, URLs and examples to your PR Template.
Knowing how to use specific search operator terms in your Google searches makes it faster and
easier to find websites to influence, which in turn will improve your Google ranking. Storing
these sites in your PR Template will help keep you organized and provide endless possibilities to
improve your online public relations.
For this tutorial, you will need: