When tracking your success of any social media marketing one key element is to set your goals first. For each organization or company there will be separated goals and reasons for engaging within social media. This channel has matured to the point where there are a couple of core success points for engaging. Some items that are important to measure for success are direct sales from social media, prospects and leads, mentions and conversation, and sentiment.
What are some of the best social media tools out on the market? What tools should you be using to distribute your messages and communication to your target market?
People are already talking about your products or e-commerce website. These conversations used to happen over dinner, at work, or over a cup of coffee. While this is still happening something has replaced the water cooler—social media. It’s also been said that social media is the new Monday. Many people would make sure that they see the just released movie so they can talk about it with co-workers on Monday—now social media plays this role. With one key difference it’s always on and it’s happening instantaneously.