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The Old Ways Are Dying
Buy Cialis Cheap Canada, Viagra Prices Walmart Pharmacy, Discount Viagra Canada, Best Price Generic Viagra Online, What Does Costco Charge For In the fast-moving world of SEO, anchor text keywords were the traditional way that we told Google what we were talking about. If you were trying to make your site Jones Real Estate high ranking for “real estate in Louisville, KY,” you might hyperlink those words to a page in your website. You would also add a title tag that would say, in essence, “Hey, Google, this article is about buying and selling homes in the Lou, where Realtor® Mary Jones is an expert.” Google, which ranks pages based on a secret algorithm, would consider links like that as the main factor in ranking the page. As of April 2012, Google changed the rules so anchor text linking is now less important.
Building Associations And Reputation
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source site So what does all this mean for your current and future online PR and SEO strategy?
Content Is King
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Linking Is Natural
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Influencing High Value Sites Vs. Reciprocal Links
The jury is still out as to the future of reciprocal links, but we know that they are less important than in the past. Now is the time to cast your nets deeper and wider to find high value related sites to link to, and even select sites where you can contribute content and be seen as an expert in your industry.
Become An Expert
When it comes to building your website, you want to be seen as a knowledgeable and competent industry leader. An attractive, easy to navigate, well-written site will become an important base for your business. Saying over and over that you are the expert won’t cut it, but by giving examples, often backed by social media engagement and reputable 3rd party sources, you slowly build your reputation.
Know Your Online Reputation
While this may be the last thing on our list, this is actually one of the first places you should start. It’s important to have a good snapshot of your company’s online presence before you engage in an online PR or SEO strategy. Some questions to ask yourself:
- How many times is my business name mentioned online?
- What’s my online reputation?
- How many people read, comment, and follow my blog?
If you don’t know the answers to these questions, consider running some analytics to figure it out. You might be surprised by what you find!