Becoming an expert in your industry can effectively start with article marketing. Article marketing is the process of creating & publishing quality information offline or online.
Today I will be discussing three simple techniques that will help you when promoting an article online. If you follow these three steps you will find success with building links, brand awareness, and increase, traffic to your website.
1. Create Content: Create 2-3 articles a week that relates to your industry. The articles can be web pages, blogs, news, or even videos. It is better to create one quality article than 100 average articles so always ask yourself, will people want to read this? Make sure you create a catchy title and include keywords you are optimizing for in the title; people link to web pages usually using article titles.
2(A) Publish Content: Do not mass submit articles. Search engines love unique content and frown upon duplicate content. Submit your article to the following sites:
0. Find Partners – More than 50% of web sites online are just informational websites. Just because a website does not allow others to submit an article does not mean asking them won’t. You will be surprised what webmasters will do when you call them and ask.
2(B) Submit Content: Sign up at OnlyWire.com and bookmark each article you submit. Bookmarking your own article is not the most effective way to use social bookmarking sites but it is effective in long non-competitive keyword phrases. I will write a post soon on how to properly use social bookmarking sites.
3. Don’t spend money on submitting articles. (i.e. don’t pay to mass submit articles)
***Tip: create a very organized library of the articles you write. Writing 3 pages a week will produce 150 articles a year. Online article marketing can turn into great material for offline marketing once you find what works & doesn’t work cost effectively online.