How many keywords should he focus on/site?
Each website I would focus on 2-3 main keywords. This does not mean these 2-3 main keywords can break down into 200 to 300 keywords. If your main keyword is “file sharing” this keyword can break down into 1,000’s of keywords.
How long should a meta tag title be?
A meta tag title should be between 50-80 characters including spaces. Internet Explorer (IE) will display 95 characters but Google will only use 66 and Yahoo 120. So how should you write your titles?
Download Free Peer to Peer (P2P) File Sharing Programs – DVD, Images, Music, MP3, Software
Remember, the Title Tag not only displays at the top of the browser window, but also appears as the linked text in the search results. The page Title is indexed by all the major search engines — Google, Yahoo! and MSN — and is used as part, or in whole, for the page listing in the SERPS (Search Engine Results Pages).
How long should a meta tag description be?
Keep your meta tag descriptions less than 200 characters long. If you do not include a Meta Description, most search engines, by default, will use the 30-40 words of your copy, which could look very unappealing to a prospect. Be careful not to keyword stuff your description.
Google has publically stated the following, “accurate meta descriptions can improve clickthrough, they won’t affect your ranking within search results.” This means you should be writing your meta tag description for users searching, not for search engine spiders. Read more here:
These will be 2-3 page sites so how long should his h1 tag be or should he have it?
There are six types of headings: h1, h2, h3, h4, h5, and h6. They also rank in the same order for importance, so h1 is the most important in terms of On-Page SEO.
You can use the headings to list your “headline” (h1) with its “tagline” underneath (h2). For example:
H1 Tag: Download File Sharing Software:
H2 Tag: P2P File Sharing Software 2.0 – New & Improved
In the above example, it allows for the key phrase “file sharing” to be used naturally in both headings, thus increasing the on-page optimization score for the key phrase.
How to organize his bread crumbs?
Main Keyword >> Section >> Category >> Title