We have been working with the online jewelry retailer Mykonospa.com for the last year to increase search engine rankings. We started out by targeting the most highly search Pandora Beads & Charms initially in 2009; providing the highest ROI for the client. Results have been good:
In 2010 we are switching our SEO efforts from aggressive manual link development to developing software applications that will influence Aggregators & Distributors of information to build those links for us; Real Social Media Marketing (SMM) While we develop the applications we wanted to continue to improve search engine rankings through content development.
Building content for eCommerce Websites can be tricky. When someone comes to a category landing page they want to view the products; not paragraphs of text. So I wanted to share with our readers an easy work around on how to add content to eCommerce landing pages with out ruining the User Experience.
Step 1: Modify eCommerce Software so you can add content to the top of the page & the bottom of the page.
Step 2: Write & Publish a short paragraph at the top of the eCommerce Landing Page
Step 3: Write & publish a few paragraphs at the bottom of the eCommerce Landing Page. This way you can still have a good amount of text on the web page to tell search engines what the page is about while keeping the focus of the page on the products
Now you have an eCommerce Landing Page that is both user friendly both also search engine friendly. It is important to note that you can rank product pages #1 in the search engines with out too much content; but the more keyword optimized content the better!
That is how you rank #1 for your keywords: