Just got finished watching Marketing Experiments new research projects. Although the majority of their educational material focuses on defining a web pages “value proposition” this study’s core was on clarity.
The main points I took away that a business owner should take in consideration when analyzing their landing pages answering these 3 questions:
- Where am I?
- What can I do here?
- Why should I do it?
I do also enjoy marketing experiments continued suggestions on buttons. Buttons should never just say “click here” or “register” but they should be a contain value; “Gain Free Access” is used in this experiment.