Twitter is considering offering a product where users would pay to have their accounts promoted on the website, All Things Digital reported recently. How it would work and whether the users would pay per added follower or a base rate is unclear. Studies have been conducted by Sysomos. The firm recently looked at the authority rankings of five celebrities, five social media heavyweights and five media organizations – and focused on the kind of Twitter users who follow these people. It determined while celebrities have a large number of followers, most of them are low authority users. View More here >.
Mom and Motherhood Market
The motherhood market is both graying and greening, according to a new report from Experian Marketing Services, and the changes are fairly sweeping. Do you sell to this market? If so this story is worth a read.
Facebook claims (Facebook Market Research, Q4 2009) to reach 65 percent of all moms online in the U.S., and to have 17 million mom users who have kids at home. They tell us that 94 percent of moms use Facebook at least once a week, and 53 percent of Facebook moms have children under the age of 5. How does Facebook stack up in the Mom market?
Social Circles in Real Life
I saw this great slide presentation a 216-slides-with-footnotes presentation posted on SlideShare, Google UX researcher Paul Adams. He covered quite a few points from social circles, how we interact with people online and offline, ties of relationship. I enjoyed it and we talk mainly about that presentation. View the slides and check out the podcast here.