Bing is not giving in even though Google–the king of the hill–continues to knock them down. With Google’s recent announcement that Caffeine is in full release it’s Bing’s turn to talk about it’s future releases.
First from Bing is a no cost toolset for websites and webmasters. It’s built on Microsoft Silverlight 4 and with feedback from webmasters and others with SEO knowledge. Part of this release is the “Index Explorer”, think tree view for webmasters to see how Bing is crawling their site.
There could potentially be huge news here. First this looks like it will allow webmasters to access specific items and management controls. URL blocking, cache blocking, and even possible re-crawl requests. If this is something that catches on I’d expect Google Webmaster Tools to follow suit.
Real Time and Social Search Results
Bing released in May real time results. This new search is called Bing Social and can be found here. Social and real time results is really the next frontier for both Google and Bing and I would anticipate we will see tremendous growth in these spaces.
What Does This Mean?
Now more than ever does it matter that you have a social strategy. A strategy that focuses on trusted accounts and connecting with your target market. It used to be just a nice extra to be on Twitter but now if you want want a total digital solution it’s a must. There’s also the advent of searching within Facebook. We’ve mentioned before this is the true power of the platform.
In closing keep Bing on your radar and check to see what you opportunities make be as they continue to keep relevant.