I was consulting with a client on the best way to launch a new website. They want to be #1 in the search engines for keywords that drive sales but also build an educational / informative resource center. Many businesses have similar goals, they understand they need to educate their customers before the purchase.
I wanted to share with our readers how our company launches our own websites. We need to educate our customers and at the same time want to be #1 for the services we sell. I hope by seeing how our company would launch a new site you may see ideas on how you can launch your new website or micro-sites.
Case Study: WebBizideas.com
We have helped many companies plan out their website by wireframing / prototyping for years. We made the decision ion 2009 to create a website that sold just these services. We decided the most effective & cost effective strategy would be a backwards marketing strategy; i.e. educate first, then sell
Even though our end goal is to sell website architecture / web prototyping services, in 2010 we threw up a quick blog on webbizideas.com. We wrote 15 informational blog posts about website architecture, web prototyping, and other services we would eventually sell.
What have been the results?
We are on the 1st – 3rd page of Google for many highly searched keywords such as “Website architecture, web prototyping, web application architecture, website planning,” and rank for 1,500 others!
All of this from writing very targeted content organized in a way the search engines would love. In 2011 all of this content is going to be just a simple “blog” link on WebBizideas.com. But when we make the switch, we will be #1 for the exact keywords that will drive new business.
How does this benefit you?
You can do the same with a blog, resource center, or Question & Answer Software. For example, if were going to build a website that sold nutrition books, videos, meal plans, etc… you could create a Question & Answer website, similar to answers.com or Yahoo Answers, that simple answered questions people had about nutrition.
You can create this resource center on the domain name that you plan to use to sell nutrition books, videos, meal plans, etc… in the future. What will happen is your URL will rank for 1,000’s of keyword phrases / questions. If you hire an internet marketing company for SEO Services, results will be greater.
Then, we can flip the switch. This informational, educational, and content oriented site becomes just a small link on your website called “Have Questions?” But, when you do you will be #1 for all the keywords that will drive new business for your company.
It is what I recommended for the client, it is what our company does, and it is what you can do. I call it it backwards marketing or backwards SEO or backwards internet marketing.