I build brands people connect with. Then I plug in my experience, AI automation, SEO, and the right people to make it all fly.
I started WebBizIdeas in Minneapolis in 2003, building websites. It grew into e-commerce, software, SEO, and marketing.
In 2010 I co-founded Tomoson, an influencer marketplace, before influencer marketing went mainstream. It grew into a seven-figure SaaS used by thousands of brands and tens of thousands of creators.
In 2018 I co-founded SoStocked and ran product, operations, and customer success. We reached 2,000+ paying customers and a 20-person team, and Carbon6 acquired us in 2022.
Along the way I built brand packs and guides, rebranded companies from golf courses to SaaS, and built the brand for Birdies4Brains, a charity that has raised millions for brain injury survivors.
The lesson stuck: get the brand right first, then go fast. Today, AI is how I go fast.
AI without a brand is just faster noise.
I talk to you, your team, and your customers to find what already makes you different.
I turn that into a voice, a personality, and a brand guide your whole team can use.
I set up the processes, systems, and training that carry the brand into daily work and every new hire.
Then I wire in AI and automation so everything moves faster and still sounds like you.
What I do
Six different services. Pick one, or plug me in across all six.
Voice, personality, look, and people. The part everything else runs on.
I set your positioning, voice, and visual identity, then package it into brand packs and guides your team can use. I've rebranded everything from golf courses to SaaS companies.
Show up on Google, and in the answer when people ask AI.
Classic SEO plus answer engine optimization, so ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews can find you and cite you. In your voice, not keyword soup.
The right AI models, plugged into the tools you already use.
I've built everything from new SaaS products and apps to back-end automations. I pick the right AI models and wire them into your CRM, support, ops, and content. Less busywork, not a shiny demo.
Processes, SOPs, and automations that kill the busywork.
I map how work really gets done, fix the broken parts, write it down as SOPs, and automate the repeats. It scales with you, and your company runs on systems, not late nights.
Onboard a lot of people fast, without losing the brand.
Once I know the business, the brand, and the process, I can onboard anyone into any team. I build and train sales, marketing, customer-success, and ops teams. At SoStocked, the customer-success team I hired and trained ran sub-1-hour response times.
I was in influencer marketing before it went mainstream.
I co-founded Tomoson and grew it into a seven-figure influencer marketplace used by thousands of brands. Today I build content, creator partnerships, and social systems in one consistent voice, and automate the repetitive parts.
Pick your stage. I'll show you the services I'd start with.
Starting from scratch. Where I'd start: Brand, voice + identity. SEO + AEO. AI + automation.
Let's talkStarted WebBizIdeas in Minneapolis.
Co-founded Tomoson, before influencer marketing went mainstream.
Co-founded SoStocked. 2,000+ paying customers, a 20-person team.
SoStocked acquired by Carbon6.
Board advisor and investor at DeepRails, an AI safety company.
It means I set your brand before I touch the tools: voice, direction, personality, and the people who carry it. Then I use AI, automation, and better operations to ship everything built on that brand faster, and keep it sounding like you.
Only if it writes without a brand. I set your voice, personality, and rules first, then build AI into your content, support, and operations with that voice written in. AI handles the volume. The brand keeps it sounding like you.
I've run them. I co-founded two SaaS companies. At SoStocked I owned product and operations, built and trained the customer-success team, and helped scale the company to 2,000+ paying customers before Carbon6 acquired it in 2022.
AEO is answer engine optimization: making your company easy for ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews to find and cite. If your buyers ask AI for recommendations, you want to be in the answer. I run it alongside classic SEO.
Founders, owners, and operators of small to mid-size companies: e-commerce brands, SaaS, and service businesses. Brand-first works in any vertical; I've rebranded companies from golf courses to SaaS. I work remotely from Minneapolis.
A few lines is plenty: the brand, the team, the ops, or all three. It comes straight to me.
Got it.
Your message is in my inbox, and I'll reply by email.