Video Distribution

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 If a picture says 1,000 words a video says a million

You have undoubtedly heard the old saying that "a picture is worth a thousand words." While this old saying holds true in the online world (graphics and pictures can greatly enhance the popularity of your written content), an additional saying needs to be created. In the online world, "a video is worth a million words." If you visit a video sharing website like YouTube, you will see that there are literally videos with millions and millions of views. In fact, the most popular YouTube video of all time has been viewed over one hundred million times!

 

YouTube Most Popular All Time

Are video sharing sites popular?

Some of the popular video sharing sites.
i. YouTube.com
YouTube is probably the most popular video sharing site out there, and looking at the graph below will show you how popular and engaging it is to an user, that the page views are even more than google.com.FireShot capture #7 - 'SnapShot of google_com (rank #1), youtube_com (#6) - Compete' - siteanalytics_compete_com_google_com youtube_com__metric=uv

ii. Other video top video sharing sites
In addition to the immense popularity of YouTube, there are many other popular video sharing websites throughout the web. As the graph below shows, other popular video sharing websites that receive millions of visitors a month include Veoh, Metacafe, Dailymotion, Revver and Blip.tv.
However, not all of them offer the same kind of service, some of them support quick uploading and ease of use, while some support larger file sizes. Each have their own unique features that makes them popular.



Can an internet business use them to their advantage?


The answer to this question is a definite yes! In fact, there are a list of reasons why video sharing websites can be beneficial to online businesses. For those of you who are more comfortable using examples from the offline world, think of YouTube as a large distributor like Walmart. Just like allowing Walmart to distribute your product gives it the potential to be purchased by millions of consumers, allowing YouTube to distribute your video content gives it the opportunity to be watched by millions of viewers. Because video sharing websites have such large audiences, they are an essential platform for building brand awareness.

i. User engagement
Videos are known to possess that special ability to engage a user more than anything else online. Gone are the days when people watched only the TV for videos, they are pretty much spread out online on the video sharing sites these days.

ii. Brand Awareness
When the Internet was in its early stages, a simple website was all businesses needed in order to establish an online presence. As the Internet grew and became more competitive, businesses needed more than just a website to reach their customers, and most turned to blogs as a way to interact directly with their customers. Now, in the current state of the Internet, not only do businesses need a website and a blog to establish their brand in the online world, but they also need a presence on the major video sharing websites. In addition to brand awareness, using online video distribution has several other advantages.

iii. Save on Bandwidth
First of all, it can minimize the amount of bandwidth you need to use on your own blog or website. Instead of using your own server resources, you can upload your video content to a video sharing website and then embed it on your blog or website. Every time one of your videos is watched, bandwidth from the video sharing website will be used instead of your own.
 
iv. Search Engine Rankings
Online video offers multiple advantages for increasing traffic from search engines. Not only can a video on an online video sharing website rank in the top results for a Google search if it becomes popular and is properly optimized, but as time goes on, more people are going to be using search engines to find video content. Videos will play a huge role in the future of the search engines, so there is no better time than now to start getting your own video content onto the Internet.

 

Ryan Sheckler Google SERPs
 
vi. You can use videos in Online Advertising.
Finally, online video can be an effective method of directly advertising to your potential customers. As you can see from the chart below (which is from a study by The Kelsey Group on local online video advertising), consumers are very responsive to online video advertising.

Online Video Advertising Statistics

 

What do you need to do to create your own video & distribute it


Although many people are intimidated by the idea of creating videos for the Internet, it is actually much easier than you probably think. While you can spend thousands of dollars on fancy video equipment, all you really need is a video camera and basic video editing software.

For example, Loren Feldman runs a popular video blog called 1938 Media. Although he has been very successful at creating popular content (which has even been featured on TechCrunch), all he uses to create his videos are a basic video camera (or the built-in iSight on his computer) and iMovie (which is the video editing software that comes with every Apple computer). When it comes to making successful online videos, it's not about the equipment that you use; it's about the idea you have and how well you execute it. Once you have a great idea for a video, you can use the most basic of equipment to create it. After your video is complete, you can sign-up for free accounts at all of the major video sharing websites discussed in this post, and easily get your video uploaded to all of them. In order to be successful with online video, the bottom line is that if you have great video content and use the distribution options that are available to you, people are going to watch your videos.

 

 
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