LOCAL SEO Tutorials The path to local customers

1 Analyze

Basic Research

• Local Business Information Form
• Keyword Research – Determine What Keywords You Should Rank #1 For
• Keyword Analysis – Determine What Keywords You Should Rank #1 For
• Research Your Competitor’s Google Categories
• Find Where Your Company is Already Listed Online
• Check To Ensure Your Local Business Listings Are Consistent
• Optimizing Post Panda & Penguin
• Make or At Least Understand a Few Important Changes

Get Listed In Local Directories

• Find Where Your Competitors Are Listed Online – Light
• Find Where Your Competitors Are Listed Online – Heavy
• Find Where Your Competitors Are Listed Online – Geo & Niche

Earn Your Customer's Business

• Download Your Content Inventory Document
• Internal Site Content Audit
• Determine what SALES pages you need to build
• What Type Of Content Should You Produce?
• Content Ideas – Keyword Research
• Content Ideas – Trending Topics
• Content Ideas – Question & Answers
• Content Ideas – 404 Error Pages
• Content Ideas – Reruns Of Content Success
• Content Ideas – Competitors’ Top Pages
• Am I really an expert?
• Tips on Getting Online Reviews on Google+ Local

Observe, Interpret & Apply Changes

• See Where You Rank In The Search Engines
• Determine How Many Citations & Reviews Your Company Has
• Determine Your Websites Authority