Website Design Case Study | RedneckCommunity.com

View All Articles By:   - Jeff Foster

View Company Profile: - WebBizIdeas.com

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Why was The Redneck Community developed?

Redneck Community was developed to promote our client's two brands; redneck royalty & rhinestone monkey. The client sells high end merchandise in Florida that has a large "redneck audience." Instead of competing for highly completive keywords such as jewelry, earrings, necklaces, and diamonds we determined it was more cost effective to build an online community.

Our initial market analysis showed that well over 25,000+ searches are done daily in Google, Yahoo, and MSN that contain the word "redneck." With another 100,000+ keywords are searched that contain related "redneck" keyword. With little competition and a yearly market reach potential of 45 million searches the opportunity was too great to pass up.

Initial Beta Launch

With a broad Google PPC campaign (with adwords) we quickly gained a active community. After listening & studying the community we found that 95% of the members were individuals but 5% were businesses. These businesses varied from ran clubs, events, and stores owners.

It turns out that "rednecks" join a number of clubs & buy tickets to events regularly. In fact events like the "Redneck Summer Games" see attendance at an overwhelming15,000! After making contact with event organizers we determined that the market was, "in the stone age" for lack of better words.

No organization of events, no online ordering of tickets, and ZERO online communities. Every good social network has a business behind the community, we had just found RedneckCommunity.com business model.

Event & Club Management | Redneck Style

Before WebBizIdeas.com develops an internet business proper research & beta testing is done.  We launched RedneckCommunity.com (RNC) in 2007, helped bring in a couple thousand members, analyzed / questioned members, and re-developed the popular social networking site to monetize on Club & Event Management.

Now users can become a regular member or sign up as a "Redneck Business Member."  A redneck business member will still be able to register for free.  They will be able to have members sign up underneath them.  They will be able to sell tickets to events & memberships to their clubs.  The onwer of redneck community will take a percentage of memberships & ticket sales.  This is Redneck Community's service, allowing redneck business members to manege their events & clubs online.   When tickets are purchased Redneck Community's software prints out tickets & e-mails e-tickets.  Redneck Community also sponsors events and provides wriist bands in place of tickets that get mailed to members.  Below we describe the new module & show some initial designs; these changes will be implemented in 2009.

 Club Profile (USER)

Club Home

Users looking for something ‘Redneck’ to do will be able to search RNC Clubs for ATV, NASCAR, Motocross, Mud Bogging, Yacht, RV, Gun, Hunting, Summer Games, Blowing Stuff Up, Truck, Fishing, Go Kart, Rodeo, and much more.

Browse Members

Before a user joins a club they will be able to see every Tom, Dick, and Harry that is a member. Better be some sexy redneck girls & guys...or at least some singles.

Club Profile

Starting a club profile will be free. RNC wants as many clubs & organization to join because they each have 100’s if not 1,000’s of members. A club profile will inform readers about the club and keep them informed about club events, news, members, videos, and more.

Wire Frames:

Club Home |  Browse Members

 Event Management (USER)

EVENTS

Our research showed a large demand for “redneck events” but no market leader for Redneck Event Management. Mudding events attract 15,000 people a weekend & charge $25 a day; which is why RNC is now allows clubs & organizations to sell tickets online; RNC will take a small commission fee on each sale.

PHOTOS

RNC picture gallery is no exception to the popularity of picture sharing . It is also the reason we coded the site to allow members to add/edit images and specify custom page titles, categories, and tags for the search engines.

VIDEOS

Users can upload videos from their computer or from sites like YouTube, MySpace, and Google. Video conversion is done by FFMPEG, which will convert videos into .flv format which will allow users to view videos in a Flash video player.

Wire Frames:

Events Home | Events Listing | Photos | Videos  

  Membership Information (USER)

MEMBERSHIP INFORMATION

Social Networking Sites need to monetize page views, bandwidth, and the tremendous amount of members they receive. Advertising CAN NOT be the main source of revenue, read why , so RNC will capitalize on the large demand & weak competition of club management.

PAYMENT OPTIONS

RNC will give the ability for each club to accept Visa, MasterCard, Discover, AMEX, Paypal, and Google Checkout. RNC will take a small commission fee of each membership. Considering “Redneck” clubs, organizations, and companies are estimated at over 500,000 we estimate a good ROI.

SIGN UP

Users sign up & pay online….all records recorded & managed through a back end administration area.

Wire Frames:

Membership Info | Sign Up | Payment Options | Meet Our Team | Sponsors | Donations | Contact Us