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Do you build a new product without any kind of testing? Of course not. Website prototyping works on the same theory. Building a web prototype will allow you to understand what it’s going to look like and how it’s going to function before anything is coded. Creating a wireframe, which is a working model of your website but without the code completely finalized, will allow you to save time and money by perfecting the features before major changes are difficult to implement.
Take Advantage Of Website Prototyping
If you’re working with a good web development company, every website is completely coded from scratch. Doing that is a lot of work, but it also ensures that all aspects of the design are completely customized to fit what your business needs and what your customers expect, rather than being adapted from a ‘stock’ design. When you’re developing from scratch, you have complete freedom to change every aspect of the way your users interact with the site. Website prototyping allows you to take full advantage of that malleability and end up with exactly what you want.
1. Allow Users To Test Your Site Before It’s Live
The actual process of website prototyping involves building a fully functioning model of the site before the coding process is completed and the site goes live. This prototype is great for your in-house team to look at and provide feedback, but one of its biggest strengths is that it can actually be tested by users. You can open it up to limited-run beta testing and determine how your users who have never seen the site before will experience it.
2. Create A Design Your Users Will Love
The internet isn’t about companies; it’s about users. The people who visit you are the ones who drive your sales. They are your lifeblood, and they’re the lifeblood of the internet. You need to go out of your way to make sure they love your site or you might as well be leaving money on the table.
That’s where user experience design and website architecture come into play during the website prototyping process. It’s not enough to have a website that just looks good. It has to feel good and function well from your users’ perspective. Waste their time, don’t give them the features they expect, or complicate what they’re trying to do – and they’ll go right to your competitor.
3. Website Prototyping Saves You Time And Money
Any design needs refinement. When you take advantage of website prototyping, you’re able to look for those opportunities for refinement earlier. A prototype website is like a figurine made from modeling clay. It looks and acts exactly like the finished product, but it’s easy to change based on feedback. You can add things or remove them very easily, allowing you to really play around and find a design that works for everyone. A finished website is like a hardened clay figurine. It’s very difficult and time consuming to change even the smallest detail – and difficult and time consuming ultimately translate to expensive.
The exact same idea applies to websites and website prototyping. If you’re an artist, you could waste all your money if you only get feedback on hardened clay figurines rather than asking your customers what they want while the clay is still malleable. Website prototyping lets you make the changes you need without wasting precious time or money.