Smelly Washer
view website: SmellyWasher.com
SmellyWasher is true success story! The owner of SmellyWasher.com was able to quit his appliance repair job on June 24, 2007 to concentrate fully on his product, Smelly Washer Cleaner. It has been a pleasure to be a part of the tremendous growth of his company. Seeing our design, software, and marketing efforts immediately have a positive effect on sales should reinforce that WebBizIdeas.com can help your business grow like Smelly Washer’s.
Order Management
Receiving customer billing information, shipping information, and payment information is essential for managing an online business. This client enjoys being able to view, manage, export, and customer orders through Online Customer Management Software to better manage his business.
Content Management
All the pages on this website can be controlled with a content management system (CMS). The client can add, remove, edit any of the pages with the wysiwyg editor, so the admin doesn’t need to know HTML. As with all our CMS websites, the admin area allows the owner to edit short urls, meta data, and H1 tags increase its impact in search engines.
Planned Website Architecture
Our website architects work with the client to create a high fidelity wireframe (wire) before our coders touch the website. A high fidelity wire is an interactive HTML webpage with notes, documentation, and the graphics integrated. This is useful because the client can view the website with all the graphics for displaying to test subjects. They can look at colors and provide better feedback. Once the wire is done we will send it to the coders to integrate the coding with the graphics.
Product Review & Contest Marketing
Our company’s goal was to turn the client’s great product into a great brand. To cost effectively do this our marketing team researched & found 100′s of ‘Mommy Bloggers’ that were willing to (1) review Smelly Washer Cleaner (2) run a contest giving away a bottle. By doing this our marketing team managed to expose the client’s product to over 1,000,000 people! This type of marketing is the real way to perform Social Media Marketing.
Increased Search Engine Traffic! (Real Reports)
- Website Traffic Report (Jan – July, 2009)
- Website Traffic Report (Aug, 2009)
- Search Engine Ranking Report (Sept. 2009)
- PPC Report (Sept. 2009)
Fast Checkout
It was critical to create a fast checkout process for this unique product. We created a fast one page checkout process that doesn’t require membership or registering. The customer can register if they want to, but we found the less someone needed to fill out the more successful orders we got. We even integrated the system with a wholesale discount for bulk orders. Customers can sign up as a distributor to get bulk discounts on large orders.
Video Marketing
Many times it is easier to rank a video #1 on Google than it is a web page; plus, video testimonials increase conversation rates (for sales and leads). We had our web development team give users the ability to upload video testimonials to the site. We then had our graphic designers develop paper fliers to encourage customers to upload videos, and the client stuffed these with orders . This marketing campaign produced great video testimonials cost effectively for the client.
