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SEO Strategy
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How Does WebBiz Internet Marketing Solution Work?
WebBizIdeas Internet Marketing Solution is a six step process that constantly repeats itself. We start by defining your objectives, research based on goals, find opportunities based on that research, create an internet marketing plan/budget outlining ALL your opportunities, start the campaigns you approve, and then track & modify campaigns to increase your ROI.
This process is repeated for any internet marketing campaign. Whether we decide Pay-Per-Click (PPC), Search Engine Optimization (SEO), Comparison Shopping, Viral Marketing, Banner Advertising, Podcasting, or a strong Public Relations campaign is required we go through the same process.
Remember you are NOT paying for an SEO Package. You are hiring a team of internet marketers from WebBiz to create & manage your internet marketing campaigns. So if you want a PPC campaign set up for Google, Yahoo, and MSN then that is what your team will focus on. If you want your team to focus on increasing organic rankings, a banner advertising campaign, etc… that is what they will focus on.
Read about our six step process below or download a report outlining our internet marketing capability
WebBiz Six Step Internet Marketing Process:
Discover Business Objectives: Before any work is done it is extremely important to define your internet marketing goals. What do you want to be #1 for in the search engines? What market do you want to reach? What is your average profit per sale? What is your CTR? Answering questions like this will help streamline your internet marketing. We want a blueprint of your business objectives so every campaign we start is aligned with your overall goals. Learn More
Internet Marketing Research – Keywords & Competition: What keywords should you target in the search engines? What keywords will bring the most leads? What keywords will convert leads to sales? What is your internet marketing budget? Answering these questions will ensure we advertise & promote your internet business correctly. Keyword and Competition Research is needed to determine & recommend the best way to achieve the highest ROI. Learn More
Identify Marketing Opportunities: Once we know your goals & the best way to achieve them we need to discover advertising & marketing opportunities that fit with our internet marketing plan. Solidifying your advertising budget is very important at this stage. Your internet marketing team can build the best PPC or banner advertising campaign but if it does not fit within your budget there is no point. WebBiz can work on any budget; you just need to tell us what it is so we identify the right opportunities. Learn More
Create an Internet Marketing Strategy: Once we know your goals, how to achieve them, and have identified all the opportunities that fit within your budget we will put together a detailed report for you. If we have found 20 opportunities we will break down the cost, return, and our recommendations for each one. Learn More
Start an Internet Marketing Campaign: Before any campaign starts you will be aware of ALL opportunities with a brake down of the cost. After you approve a campaign it will be implemented and managed by your internet marketing team. Learn More
Tracking & Monitoring Results: The last step of our internet marketing process is tracking & monitoring results. Did your traffic increase? What pages are visitors viewing? How long are visitors staying on pages? What campaigns are driving traffic and what campaigns are driving traffic and sales? Are your campaigns cost effective? Nine times out of Ten modification or improvements are required; which starts our 6 step process over again! Learn More
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