Keyword Research

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Keyword Research and Analysis

Why guess at the top search terms to target on your website? A good internet business owner will know (1) what keywords describe their products & services (2) the keywords the most users are searching for (3) the keywords the most users are searching for to buy products & services (4) how many other companies are trying to optimize for those same keyword phrases (5) based on that knowledge target the correct keyword phrases.

Before building a website or starting an online marketing campaign it is wise to know exactly what keyword phrases will produce the highest ROI. Knowing the search volume & competition will only tell you so much.  If you want to focus advertising dollars where the highest leads, sales, and profits will be made in the least amount of time that is where WebBizIdeas.com can help.

When should you perform keyword research?

The best time is before you build a website. It would not be cost effective to change your business name & slogan after printing stationary, business cards, and promotional material, would it? Although that change could be made it would have a large financial impact.  The same is true when building a website & internet business. You want your keyword research to be done before the search engines pick up your Page Titles, Meta Data, Tags, Headers (H1), Breadcrumbs, Web Page Content, URL's, Internal link Structure, and other vital information.

If you already have a website it is never too late to perform keyword research. It would be foolish to continue promoting your website 'blindly' in today's economy.

  Our Keyword Research Includes:

WebBizIdeas will perform a detailed analysis to identify the best keywords to target. This report will help keep your search engine marketing and pay-per-click marketing campaigns on track.

Keyword Discovery Service - a minimum of 200 search terms These represent the major and minor search phrases that describe the products, services, or information available on your site. In addition, we will also report on other words that are frequently used alongside these search terms, such as brand names, etc. Our reports average around 200-500 total search terms, although we may find even more depending on the site.

Keyword Metrics Report: - This report details the popularity of each keyword/search term. Our Microsoft Excel worksheet includes an easy calculator to help you identify the most relevant search terms. This will help you identify the best opportunities for quality traffic. Our traffic calculator based on extensive data mining and research, includes estimated click-through traffic for top ranked sites on Google, MSN, and Yahoo.