SEO Basics

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There are plenty of stories of legendary online entrepreneurs, who made it big by hitting the Number One rank in popular search engines. The newcomers in the industry often wonder what it would take them to achieve this obscure Number 1 position in the search engines. Search Engine Optimization or SEO plays a very crucial role in ensuring that your website gets the best search engine ranking possible. You need to understand SEO basics and the relationship between the search engines and your website for this to happen.

What Is Search Engine Optimization Or SEO?

The process of modifying web page content and meta-information to make the search engine ranking of the page better is known as Search Engine Optimization. It is the art of creating a website that is search engine-friendly. There are certain HTML tags (the coding language of the Internet), such as title, heading, keyword, emphasized text and description meta-tags. Additionally, you can also find internal links in pages on the same website and external links in between the pages on different sites that come under Meta-information. They link the structure of your website. Onpage and Offpage optimization is also important.

Search Engine Optimization or SEO basics mean:

• Making use of right words in content
• Making use of right words in HTML code
• To structure the website properly
• To design the website properly
• Get relevant sites to link to your website
• Get content on your website and update more regularly

Why Search Engines Are Considered So Important?

Search engines are very important as far as online activity goes. About 85% of total website traffic is driven by the search engines. The first page with 10 top search results is the most looked by. Research says that about 79.2% of US web users do not look at page 2 of search results. Thus, any website that makes it to the first page of the search engines, even if not the first position, has good chances to get visitors and profits (read: $$$)!

What Makes For The Rankings On Search Engines?

The rankings on the search engines are scored gradually with the help of SEO techniques and tools. You can’t just pay a search engine to have a high ranking in the results. An organic, or natural, high ranking or top position in the search results can only be achieved if your content is loaded with keywords and marked as relevant by the search engines.

How do search engines identify the content? The search engines look for the relevant content in the search results. They send their ‘spiders’ or ‘robots’ (computers) that actually analyze your website. They record, or technically speaking, ‘index’ the details. They use several complex algorithms to determine whether your website is really useful and should be included in the search results or SERPS (Search Engine Results Pages) of the Yahoo, Google and MSN search engines or not.

What Are Some SEO Tools?

There are also paid software tools that you can download from twww.webceo.com">Web CEO, or SEOMoz.org, or SEO Book, and SEO Elite.

For more advanced SEO Strategies, consult our comprehensive Advanced SEO guide.

If you would like to learn more about Search Engine Optimization (SEO) please contact us.