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Businesses Ready To Pay For Twitter
Businesses Ready To Pay For Twitter, Says WebBizIdeas.com Poll
According to a WebBizIdeas.com poll of 850 Twitter business users based in the US, 26% would be prepared to pay for additional “business functionality” on Twitter. Of those prepared to pay, 8% would spend more than $100 per month.
The poll found:
Would you pay for business functionality on Twitter?
Yes - 26%
No - 31%
Unsure - 43%
What price would you be prepared to pay per month for additional business functionality? [Only includes those who answered “yes” to previous question]
$0-$20 – 38%
$20-$50 – 31%
$50-$100 – 23%
$100+ -8%
Which advertising options would provide the most value to you?
Price per action/click/impression - 68%
Increase followers - 21%
Unsure - 11%
What is your estimated concentration of potential customers among your followers?
0-20% - 31%
20-40% - 13%
40-60% - 16%
60-80 - 16%
80-100% - 24%
Would you pay for analytics alone?
Yes - 8%
No – 89%
Unsure - 3%
Twitter business users are not enthusiastic about paying for additional followers, with 68% favoring price per action/click/impression as an approach to advertising. One reason for this could be targeting - most businesses do not consider all of their followers to be potential customers. Twitter would likely address this issue through providing targeting.
Jeff Foster of WebBizIdeas.com favors a follower-based approach to advertising on Twitter: Twitter should monetize through promoting suggested users throughout their site and possibly in the feed. Businesses could bid on a “price per follower” basis, choosing which location, age group or keywords they wish to target. Like Google and Adwords, this business model will interweave perfectly with their core product.
With 8% of Twitter business users prepared to pay for analytics alone, this could be a simple method of creating a sizeable revenue stream. In addition to business use, personal users might also be interested in subscribing to the service.
Businesses Ready To Pay For Twitter, Says WebBizIdeas.com Poll
According to a WebBizIdeas.com poll of 850 Twitter business users based in the US, 26% would be prepared to pay for additional “business functionality” on Twitter. Of those prepared to pay, 8% would spend more than $100 per month.
The poll found:
Would you pay for business functionality on Twitter?
Yes - 26%
No - 31%
Unsure - 43%
What price would you be prepared to pay per month for additional business functionality? [Only includes those who answered “yes” to previous question]
$0-$20 – 38%
$20-$50 – 31%
$50-$100 – 23%
$100+ -8%
Which advertising options would provide the most value to you?
Price per action/click/impression - 68%
Increase followers - 21%
Unsure - 11%
What is your estimated concentration of potential customers among your followers?
0-20% - 31%
20-40% - 13%
40-60% - 16%
60-80 - 16%
80-100% - 24%
Would you pay for analytics alone?
Yes - 8%
No – 89%
Unsure - 3%
Twitter business users are not enthusiastic about paying for additional followers, with 68% favoring price per action/click/impression as an approach to advertising. One reason for this could be targeting - most businesses do not consider all of their followers to be potential customers. Twitter would likely address this issue through providing targeting.
Jeff Foster of WebBizIdeas.com favors a follower-based approach to advertising on Twitter: Twitter should monetize through promoting suggested users throughout their site and possibly in the feed. Businesses could bid on a “price per follower” basis, choosing which location, age group or keywords they wish to target. Like Google and Adwords, this business model will interweave perfectly with their core product.
With 8% of Twitter business users prepared to pay for analytics alone, this could be a simple method of creating a sizeable revenue stream. In addition to business use, personal users might also be interested in subscribing to the service.
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Evan Carmichael 
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